Online newspapers and banner Ads

نویسندگان

چکیده

Rapid growth in online advertising revenues indicates that World Wide Web is viable as an alternative to traditional media. In this new environment, academics and practitioners acknowledge the importance of establishing credibility providing informative information commercials. The current study analyzes effectiveness banner examines impacts (1) advertiser (2) advertisement on consumer attitudes toward advertisements brands advertised newspaper website detik.com. A survey 104 respondents aged 16-35 was conducted using self-administered structured questionnaires. Structural equation modeling then used test refine a model representing correlated relationships among variables. findings implied substance influenced advertising, whereas were affected by all variables investigated. For business practitioners, suggested improve customer advertised; advertisers should assess delivered advertisements.

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Selling Banner Ads: Online Algorithms with Buyback

We initiate the study of online pricing problems in markets with “buyback,” i.e., markets in which prior allocation decisions can be revoked, but at a cost. In our model, a seller receives requests online and chooses which requests to accept, subject to constraints on the subsets of requests which may be accepted simultaneously. A request, once accepted, can be canceled at a cost which is a fix...

متن کامل

Interactive Infographics in German Online Newspapers

Interactive infographics are increasingly used in online journalism. Especially in data-driven journalism they provide a powerful tool to represent and communicate complex information. On the basis of a content analysis of five German-speaking online newspapers we show which kinds of interactive visualizations are preferred in Germanspeaking online media. However, users are still unfamiliar wit...

متن کامل

Online Branding in Newspapers: A Conceptual Model

Online media branding strategies is growing at a very fast pace and is increasingly adopted not only by pure players companies but also by traditional firms. In the digital newspapers sector, online news are becoming the most required services from Internet users and their sites are among the most visited on the web. Researches on online branding of newspapers seem incomplete and there is still...

متن کامل

Applying Linked Data Technologies for Online Newspapers

The constantly growing data volume at the companies along with the necessity for finding information for the shortest possible time span involves methods of information search different from the ones conventionally used. The semantic technologies, developed in the late 90s and the beginning of the new century, are viewed as a new generation of databases and as text analyzing technologies. The p...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: International journal of business ecosystem & strategy

سال: 2023

ISSN: ['2687-2293']

DOI: https://doi.org/10.36096/ijbes.v5i2.407